The organization Oceana is the world's largest marine conservation group. Ted Danson makes the point in his hopeful book that "of all the charitable giving in this country about 1% goes to the ocean, 99% to land-based charities. But when you look at the surface of the earth those numbers are almost reversed. This is why this book is so timely." He urged others to become e-activists so that they could tell their grandchildren that they did something about the endangered oceans.